What Factors Influence Email Marketing Reputation?
Several factors influence your email marketing reputation:
1. Bounce Rates: High bounce rates indicate poor list quality. 2. Spam Complaints: Frequent complaints suggest that recipients do not find your emails valuable. 3. Engagement Rates: Higher engagement rates like opens and clicks reflect positively. 4. Frequency and Consistency: Irregular sending patterns can raise red flags. 5. Content Quality: Poorly written or irrelevant content can lead to higher unsubscribe rates.