What Factors Influence Open and Click Through Rates?
Several factors can influence your email open and click through rates, including:
Subject lines: The first thing recipients see and a major factor in open rates. Sender name: Trustworthy and recognizable sender names usually have higher open rates. Email design: Visually appealing and mobile-friendly designs can boost CTR. Content relevance: Tailored content that meets the needs of your audience. Email timing: Sending emails at optimal times for your audience.