Several factors can impact the ROI of an email marketing campaign:
Email list quality - A well-segmented and engaged email list often yields higher returns. Personalization - Tailoring content to individual preferences can significantly enhance engagement and conversions. Timing - Sending emails at optimal times when subscribers are most likely to open and interact with them can improve results. Content relevance - Providing valuable and relevant content increases the likelihood of engagement and conversion. A/B testing - Experimenting with different elements such as subject lines, CTAs, and designs to optimize performance.