What Features Should You Look for in Email Marketing Products?
When choosing an email marketing product, consider the following features:
Automation: Allows for sending targeted emails based on user behavior. Segmentation: Enables the division of your email list into specific groups for more tailored content. Analytics: Provides data on open rates, click-through rates, and conversions. A/B Testing: Helps in optimizing email content by testing different versions. Templates: Offers pre-designed email layouts for easy customization.