What Features Should Your Website Have for Effective Email Marketing?
To support your email marketing efforts, your website should have the following features: - Subscription Forms: Easily accessible and user-friendly subscription forms to capture email addresses. - Clear Call-to-Actions (CTAs): Strategically placed CTAs that guide visitors towards taking desired actions. - Responsive Design: Ensure your website is mobile-friendly, as a significant portion of email opens happen on mobile devices. - Landing Pages: Dedicated landing pages that align with your email campaigns to increase conversion rates.