To build a competent email marketing team, focus on the following skills:
- Email List Management: Teach staff how to build and maintain segmented email lists for targeted campaigns. - Content Creation: Educate on crafting compelling subject lines, engaging body content, and effective calls-to-action (CTAs). - Analytics and Reporting: Train employees to use analytics tools to measure campaign performance and derive actionable insights. - Compliance: Ensure your team understands regulations like GDPR and CAN-SPAM to avoid legal pitfalls.