What Happens if You Don't Validate Your Email List?
Neglecting to validate your email list can lead to several issues:
High Bounce Rates: Sending emails to invalid addresses will increase your bounce rates, which can result in your emails being blocked by ISPs. Poor Sender Reputation: Consistently high bounce rates and spam complaints will harm your sender reputation, making it harder to reach your audience. Inefficient Campaigns: Your email marketing campaigns will be less effective if a significant portion of your list consists of invalid or uninterested recipients.