The absence of clear goals can lead to several issues:
1. Wasted Resources: Time and money are often spent on activities that don't contribute to the overall success of the campaign. 2. Lack of Direction: Your team may feel lost and disoriented, leading to inconsistent or ineffective strategies. 3. Poor Performance Measurement: Without specific goals, it's hard to determine whether your efforts are successful or not. 4. Ineffective Targeting: You might miss the mark on reaching your intended audience.