Neglecting relationships in email marketing can lead to several adverse outcomes:
Lower Engagement: Subscribers are less likely to open and interact with your emails if they feel disconnected from your brand. Increased Unsubscribes: If your emails lack personalization and relevance, your audience may choose to unsubscribe. Higher Spam Complaints: Emails that feel like spam can trigger complaints, hurting your sender reputation and deliverability. Reduced ROI: A lack of engagement leads to fewer conversions, impacting your overall return on investment.