What Happens When You Overlook Mobile Optimization?
Failing to consider mobile optimization can lead to several issues:
1. Poor User Experience: Emails that are not mobile-friendly can be difficult to read and navigate. This often leads to higher bounce rates and lower engagement. 2. Lower Conversion Rates: If users find it hard to interact with your email on their mobile devices, they are less likely to click through to your [landing page]() or make a purchase. 3. Negative Brand Perception: A poorly formatted email can make your brand appear unprofessional and out of touch with modern technology.