customer personas

What Information Should a Customer Persona Include?

A comprehensive customer persona should include:
- Demographic Information: Age, gender, income level, education, and location.
- Psychographic Information: Interests, values, and lifestyle.
- Behavioral Information: Purchasing habits, product usage, and preferred communication channels.
- Pain Points: Challenges and problems the persona faces.
- Goals: What the persona aims to achieve.
- Preferred Content: Types of email content that resonate with the persona.

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