What Information Should a Customer Persona Include?
A comprehensive customer persona should include:
- Demographic Information: Age, gender, income level, education, and location. - Psychographic Information: Interests, values, and lifestyle. - Behavioral Information: Purchasing habits, product usage, and preferred communication channels. - Pain Points: Challenges and problems the persona faces. - Goals: What the persona aims to achieve. - Preferred Content: Types of email content that resonate with the persona.