What is a DDoS Attack and How Does it Affect Email Marketing?
A DDoS attack occurs when multiple compromised systems flood the bandwidth or resources of a targeted server, service, or network, causing disruptions or complete shutdowns. In the context of email marketing, such an attack can cripple the delivery infrastructure, leading to service outages, delayed campaign deployments, and loss of customer trust. Email marketing platforms rely on server uptime and availability to ensure seamless operation, and a DDoS attack can severely impact these metrics.