primary call to action (cta)

What is a Primary Call to Action (CTA) in Email Marketing?

A primary call to action (CTA) in email marketing is the main directive you want your subscribers to follow. This could be anything from clicking a link, downloading a file, making a purchase, or any other action that aligns with your campaign goals. The CTA is designed to be the focal point of your email content and is usually presented as a button or a hyperlinked text.

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