open rate vs subject line

What is Open Rate in Email Marketing?

Open rate is a critical metric in email marketing that measures the percentage of recipients who opened your email. It is calculated by dividing the number of unique opens by the number of emails sent, minus the number of bounces. A high open rate indicates that your email campaign successfully captured the attention of your audience.

Frequently asked queries:

What is Open Rate in Email Marketing?
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How to Measure and Improve Open Rates?
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