What is the Importance of Clear Email Marketing Policies?
Defining clear policies in email marketing is crucial for several reasons. First and foremost, it helps to build trust and maintain credibility with your audience. It ensures compliance with laws and regulations, such as the [General Data Protection Regulation (GDPR)]() and the [CAN-SPAM Act](). Moreover, clear policies help in setting expectations for both the sender and the recipient, ensuring smoother communication and better engagement rates.