What is the importance of mobile optimization in email marketing?
Mobile optimization is critical in email marketing as a significant portion of emails are opened on mobile devices. Ensuring that emails are mobile-friendly involves using responsive design, concise text, and easily tappable CTAs. A poorly optimized email can lead to a frustrating user experience, resulting in higher bounce rates and lower engagement. Testing emails across various devices and email clients can help ensure a consistent and positive experience for all subscribers.