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What is the importance of obtaining explicit consent?

Obtaining explicit consent is crucial because it shows respect for the subscriber's privacy and ensures compliance with laws like GDPR. Explicit consent typically involves a clear affirmative action, such as clicking an unchecked opt-in box. Failure to obtain explicit consent can lead to hefty fines and damage to a brand’s reputation.

Frequently asked queries:

How has GDPR impacted email marketing?
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