risks

What is the risk of list decay in email marketing?

Over time, your email list can become outdated as subscribers change their email addresses or lose interest in your content. This list decay can decrease your engagement rates and increase bounce rates, which in turn can negatively impact your sender reputation and deliverability.

Frequently asked queries:

How can spam compliance affect your email marketing?
What is deliverability and why is it important?
How does data security play a role in email marketing?
Can email marketing hurt your company's reputation?
What is the risk of list decay in email marketing?
What tools can help manage these risks?
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How Can You Identify Missing Records?
What Tools Can Facilitate Collaboration?
How Can You Measure the Success of Segmentation?
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How Long Does Audience Segmentation Take?
What is the Purpose of a Good Email Closing?
What Can You Expect from an Email Marketing Consultant?
Why is Limiting Asset Size Important?
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