What is the Role of Data Processors and Controllers in Email Marketing?
Under GDPR, there are two types of entities that handle data: [data controllers]() and [data processors](). Data controllers are the entities that determine the purposes and means of processing personal data. In contrast, data processors act on behalf of the data controllers. In email marketing, your organization is likely the data controller, while your email service provider (ESP) is the data processor. Both parties must ensure compliance with GDPR.