aggregate reports

What Key Metrics Are Included in Aggregate Reports?

Several key metrics are often included in aggregate reports, each offering valuable insights. These typically include:
Open Rate: The percentage of recipients who opened your email.
Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.
Unsubscribe Rate: The percentage of recipients who opted out of your email list after receiving your email.

Frequently asked queries:

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