What Key Metrics Are Included in Aggregate Reports?
Several key metrics are often included in aggregate reports, each offering valuable insights. These typically include:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Unsubscribe Rate: The percentage of recipients who opted out of your email list after receiving your email.