What Key Metrics Are Included in Financial Reports?
Important metrics in financial reports for email marketing include:
Revenue per Email: Measures the average revenue generated for each email sent. Cost per Acquisition (CPA): Calculates the cost of acquiring a customer through email marketing. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase. Customer Lifetime Value (CLV): Estimates the total revenue expected from a customer over their lifetime. Return on Investment (ROI): Measures the profitability of the email marketing campaigns relative to their cost.