To effectively monitor your email marketing campaigns, you should focus on several key metrics:
Open Rate: This measures the percentage of recipients who open your email. A low open rate might indicate issues with your subject line or sender name. Click-Through Rate (CTR): This indicates the percentage of recipients who clicked on one or more links within the email. A low CTR could suggest that your content or call-to-action (CTA) needs improvement. Conversion Rate: This measures the percentage of recipients who completed the desired action, such as making a purchase or filling out a form, after clicking a link. This metric directly impacts your ROI. Bounce Rate: This shows the percentage of emails that could not be delivered. High bounce rates can harm your sender reputation and should be addressed promptly. Unsubscribe Rate: This metric tells you how many recipients opted out of your email list. An increasing unsubscribe rate may indicate that your content is not resonating with your audience.