Staff should be equipped with a variety of skills to excel in email marketing:
- Email Design and Development: Understanding how to create visually appealing and responsive email templates. - Copywriting: Crafting compelling subject lines and body content that engage readers and drive action. - Segmentation and Personalization: Using data to segment your audience and personalize emails for higher engagement. - Analytics and Reporting: Interpreting data to measure the success of campaigns and make data-driven decisions. - A/B Testing: Conducting experiments to determine what content resonates best with your audience. - Compliance: Ensuring all emails comply with regulations like GDPR and CAN-SPAM.