privacy and security

What Legal Frameworks Govern Email Marketing Privacy?

Several legal frameworks exist to protect consumer privacy in email marketing. The most prominent ones include the General Data Protection Regulation (GDPR) in the European Union, the CAN-SPAM Act in the United States, and the Canadian Anti-Spam Legislation (CASL). These regulations mandate that businesses obtain explicit consent from subscribers, provide clear opt-out mechanisms, and handle personal data responsibly.

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