Several regulations govern data protection in email marketing, including:
GDPR: Applies to all companies processing the personal data of individuals within the EU. CCPA: Provides privacy rights to residents of California. CAN-SPAM Act: Sets rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to stop receiving emails. CASL: Canada's legislation to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.