What measures can be taken to mitigate these risks?
There are several strategies to mitigate security risks in email marketing. First, use email authentication protocols such as SPF, DKIM, and DMARC to verify the legitimacy of your emails. Second, educate your team and customers about recognizing and avoiding phishing attempts. Third, regularly update and patch software to prevent malware infections. Fourth, use encryption to protect sensitive data both in transit and at rest. Finally, maintain a clean email list and adhere to anti-spam laws to avoid being flagged as spam.