What Metrics are Included in Deliverability Reports?
Deliverability reports provide a comprehensive look at various metrics that help gauge the success of your email campaigns. Key metrics include:
Delivery Rate: The percentage of emails successfully delivered to the recipient's inbox. Bounce Rate: The percentage of emails that couldn't be delivered. This can be further divided into soft bounces (temporary issues) and hard bounces (permanent issues). Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. Spam Complaints: The number of recipients who marked your email as spam.