Enhanced reporting encompasses a variety of metrics, including but not limited to:
- Open Rates: Measures the percentage of recipients who open the email. - Click-Through Rates (CTR): Indicates the percentage of recipients who clicked on one or more links in the email. - Conversion Rates: Shows the percentage of recipients who completed a desired action, such as making a purchase. - Bounce Rates: Tracks the percentage of emails that could not be delivered to the recipient's inbox. - List Growth Rate: Measures the rate at which your email list is growing. - Unsubscribe Rates: Indicates the percentage of recipients who opted out of the email list. - Engagement Over Time: Trends showing how engagement changes over days, weeks, or months.