Sending history encompasses a variety of key metrics that help in evaluating the performance of email campaigns. These include:
Open Rate: The percentage of recipients who opened the email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links within the email. Bounce Rate: The percentage of emails that were not successfully delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out of your mailing list. Spam Complaints: The number of recipients who marked your email as spam.