Common metrics in an email marketing benchmark report include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The ratio of users who click on a link within your email to the number of total recipients. Conversion Rate: The percentage of email recipients who take a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out of your email list after receiving an email.