Click tracking provides several key metrics, including:
Click-Through Rate (CTR): The percentage of email recipients who clicked on at least one link in the email. Total Clicks: The total number of times links in the email were clicked. Unique Clicks: The number of distinct recipients who clicked on any link in the email. Click-to-Open Rate (CTOR): The percentage of recipients who clicked on a link after opening the email. Heat Maps: Visual representations showing which areas of the email received the most clicks.