Kissmetrics allows you to track a variety of metrics that are crucial for understanding email campaign performance:
Open Rates: Measure how many recipients open your emails to gauge initial interest. Click-Through Rates (CTR): Track the percentage of email recipients who click on links within your emails. Conversion Rates: Determine how many recipients take a desired action, such as making a purchase or signing up for a service. Customer Lifetime Value (CLV): Understand the long-term value of a customer who engages with your emails. Cohort Analysis: Analyze how different groups of users behave over time, helping you identify trends and patterns.