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What Metrics Should B2B Companies Track?

1. Open Rate: Indicates how many recipients opened your email.
2. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on a link within your email.
3. Conversion Rate: Tracks the number of recipients who completed a desired action, such as filling out a form or making a purchase.
4. Bounce Rate: Shows the percentage of emails that couldn't be delivered.
5. Unsubscribe Rate: Indicates how many recipients opted out of your email list.

Frequently asked queries:

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