optimization and analysis

What Metrics Should Be Analyzed in Email Campaigns?

Analyzing the right metrics is essential to understanding and improving email performance. Key metrics to focus on include:
Open Rate: Indicates how compelling your subject line is.
Click-Through Rate (CTR): Measures the effectiveness of your email content and call-to-action.
Conversion Rate: Shows how many recipients completed the desired action.
Bounce Rate: Helps identify issues with email deliverability.
Unsubscribe Rate: Provides insight into how well your content is resonating with your audience.

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