justification

What Metrics Should Be Considered?

To effectively justify an email marketing campaign, consider the following metrics:
- Open Rate: Measures how many recipients open the email.
- Click-Through Rate (CTR): Indicates how many recipients clicked on the links within the email.
- Conversion Rate: Shows how many recipients completed a desired action, such as making a purchase.
- Bounce Rate: Measures the percentage of emails that were not delivered.
- Unsubscribe Rate: Indicates how many recipients opted out of your email list.
These metrics help in evaluating the effectiveness of the campaign and provide data to support your justification.

Frequently asked queries:

What is Justification in Email Marketing?
Why is Justification Important?
How to Justify an Email Marketing Campaign?
What Metrics Should Be Considered?
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