What Metrics Should Be Included in Automated Reports?
Important metrics to include in automated reports are:
Open Rate - The percentage of recipients who open your email. Click-Through Rate (CTR) - The percentage of recipients who click on a link within your email. Bounce Rate - The percentage of emails that could not be delivered. Unsubscribe Rate - The percentage of recipients who opt-out of receiving future emails. Conversion Rate - The percentage of recipients who complete a desired action, such as making a purchase.