automated reporting

What Metrics Should Be Included in Automated Reports?

Important metrics to include in automated reports are:
Open Rate - The percentage of recipients who open your email.
Click-Through Rate (CTR) - The percentage of recipients who click on a link within your email.
Bounce Rate - The percentage of emails that could not be delivered.
Unsubscribe Rate - The percentage of recipients who opt-out of receiving future emails.
Conversion Rate - The percentage of recipients who complete a desired action, such as making a purchase.

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