What Metrics Should be Included in Standardized Reports?
While the specific metrics may vary depending on the goals and objectives of the email marketing campaign, some common ones include:
Open Rate: The percentage of recipients who opened the email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in the email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that were not successfully delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out of receiving future emails. List Growth Rate: The rate at which the email list is growing. Revenue per Email: The amount of revenue generated per email sent.