What Metrics Should Be Tracked to Measure the Success of a $1.1 Million Campaign?
To ensure that a $1.1 million email marketing campaign is successful, it's crucial to track the following metrics:
1. Open Rate: Percentage of recipients who open your email. 2. Click-Through Rate (CTR): Percentage of recipients who clicked on one or more links in your email. 3. Conversion Rate: Percentage of recipients who completed the desired action, such as making a purchase. 4. Bounce Rate: Percentage of emails that could not be delivered. 5. Unsubscribe Rate: Percentage of recipients who opt out of receiving future emails.