Several key metrics should be tracked using graphs to get a comprehensive understanding of your email marketing performance:
1. Open Rates: Indicates the percentage of recipients who opened your email. 2. Click-Through Rates (CTR): Shows the percentage of recipients who clicked on a link within your email. 3. Conversion Rates: Measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. 4. Bounce Rates: Represents the percentage of emails that were not delivered to the recipient's inbox. 5. Unsubscribe Rates: Indicates the percentage of recipients who opted out of your email list.