What Metrics Should Email Marketers Track for Eco-Friendly Campaigns?
1. Open Rates: Measure the effectiveness of your subject lines in capturing attention. 2. Click-Through Rates (CTR): Track how many recipients click on links within your emails to gauge interest in your content. 3. Conversion Rates: Assess the percentage of recipients who take the desired action, such as making a purchase or signing up for an event. 4. Engagement Metrics: Monitor metrics like time spent reading the email or interaction with embedded content. 5. Feedback and Surveys: Collect direct feedback from your audience to understand their views on your eco-friendly initiatives.