What Metrics Should Event Management Companies Track?
Tracking the right metrics is essential to measure the effectiveness of email marketing campaigns. Key metrics include:
Open Rate - The percentage of recipients who open the email. Click-Through Rate (CTR) - The percentage of recipients who click on a link within the email. Conversion Rate - The percentage of recipients who take a desired action, such as registering for an event. Bounce Rate - The percentage of emails that were not delivered successfully. Unsubscribe Rate - The percentage of recipients who opt-out of receiving future emails.