Tracking the right metrics can help non-profits measure the effectiveness of their email campaigns. Key metrics include:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a donation. Unsubscribe Rates: The percentage of recipients who opt out of your email list. Bounce Rates: The percentage of emails that were not delivered successfully.