To gauge the success of an email marketing campaign, the team should focus on several key metrics:
Open Rate: Indicates the percentage of recipients who opened the email. Click-Through Rate (CTR): Measures the number of clicks on links within the email. Conversion Rate: Tracks the number of recipients who completed a desired action. Bounce Rate: Shows the percentage of emails that were not delivered. Unsubscribe Rate: Reflects the number of recipients who opted out from the mailing list.