To measure the success of its email marketing campaigns, VolunteerMatch should track several key metrics:
Open Rate: The percentage of recipients who open the email. This indicates the effectiveness of the subject line and the sender's reputation. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. This shows how engaging and relevant the content is. Conversion Rate: The percentage of recipients who take a desired action, such as signing up for a volunteer opportunity. This measures the overall effectiveness of the campaign. Bounce Rate: The percentage of emails that were not delivered. High bounce rates can indicate issues with the email list quality. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails. Monitoring this can help identify potential issues with email content or frequency.