The metrics included in your custom views should align with your email marketing goals. Some commonly used metrics are:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. Conversion Rate: The percentage of recipients who completed a desired action (e.g., making a purchase). Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who unsubscribed from your mailing list.