desktops

What Metrics Should You Monitor for Desktop Email Campaigns?

Key metrics to monitor include:
- Open Rates: Track the percentage of emails opened on desktops.
- Click-Through Rates (CTR): Measure how many recipients click links in your email.
- Conversion Rates: Monitor how many desktop users take the desired action after clicking through.
- Engagement Time: Analyze how much time users spend reading your emails.

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