ignoring metrics

What Metrics Should You Never Ignore?

Certain metrics are indispensable for a successful email marketing campaign. These include:
1. Open Rates: This measures how many recipients opened your email. It helps you understand the effectiveness of your subject lines and sender reputation.
2. Click-Through Rates (CTR): This shows how many recipients clicked on links within your email, giving insights into the content's relevance and engagement level.
3. Conversion Rates: This tracks the percentage of recipients who completed a desired action, such as making a purchase or filling out a form.
4. Bounce Rates: This indicates the percentage of emails that could not be delivered. High bounce rates can harm your sender reputation.
5. Unsubscribe Rates: This tells you how many recipients opted out of your email list. High unsubscribe rates can signal that your content is not meeting audience expectations.

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