Several key metrics are crucial for evaluating the success of your email marketing efforts. These include:
- Open Rate: Indicates how many recipients opened your email. - Click-Through Rate (CTR): Shows the percentage of people who clicked on links within your email. - Conversion Rate: Measures the percentage of email recipients who completed a desired action. - Bounce Rate: Indicates the percentage of emails that could not be delivered. - Unsubscribe Rate: Shows how many recipients opted out of your email list.