What Metrics Should You Track for Emails Opened on iOS?
Tracking metrics specific to the iOS Mail App can help you better understand your audience and refine your campaigns. Key metrics include:
Open Rate: The percentage of recipients who open your email on an iOS device. Click-Through Rate (CTR): The percentage of recipients who click on links or CTAs within the email. Bounce Rate: The percentage of emails that are not delivered successfully. Engagement Time: How long recipients spend reading your email.