What Metrics Should You Track for Mid-Week Emails?
Tracking the right metrics can help you refine your mid-week email marketing strategy:
- Open Rate: This indicates how many recipients opened your email. A higher open rate often signifies that your subject line was effective.
- Click-Through Rate (CTR): This measures how many recipients clicked on links within your email. A higher CTR generally indicates that your content and CTA were engaging.
- Conversion Rate: This measures how many recipients completed the desired action, such as making a purchase or filling out a form.
- Bounce Rate: This indicates how many emails were not delivered. A high bounce rate can affect your sender reputation.
- Unsubscribe Rate: Keeping an eye on this metric can help you understand if your emails are resonating with your audience or causing them to opt out.